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Our People

Our people are our greatest asset and are the essence of our success!
Each of these dynamic individuals holds an extensive personal expertise from diverse industries and backgrounds. These differences bring a depth and variety of ideas to our business that cannot come from any other source. They are the key to finding new solutions to business challenges and new opportunities from unique insights.

Our people are the key to your success and we ensure that our team can DELIVER!


Udi Algrssi – Co Founder & CEO

   Udi Algrssi

Udi is an industrial management engineer with more than 10 years of experience in the IT field from software design to sales and business development; His recent experience has been a mixture of consultancy and business development activities and, previously, leading and working with a team of engineers in designing, developing and integrating software solutions.
In his recent role, Udi has established a new operation for a Software Company in China. He has planned and executed local, regional and national business development plans including focused marketing strategies from concept to completion and developing the company‘s resellers program.
Udi specializes in working with growing businesses to create and implement procedures and strategies to help them realize their marketing and growth potential.


Vered Alon – Co Founder & CTO

   Vered Alon

Vered is a senior software engineer with over 8 years of experience in the software and web development area. She has started her career in the R&D division of the biggest cellular company in Israel at the Management Information System group, and later joined SAP Labs Israel. During her tenure at SAP, Vered led numerous design and development software solutions projects and worked as consultant and support for customers with complex large scale systems around the world.
In the last two years, Vered was the CTO of IT training company in China, leading the company‘s technical activities.
Vered holds a B.Sc. in Mathematics & Computer Science from Tel–Aviv University.


Ofer Ben Zvi – VP Business Development - Health Care Sector

   Ofer Ben Zvi

Ofer is the Chief Operation Officer of Syneron China, and a member of the Israel Chamber of Commerce in China Board of Directors. Ofer have a reach experience in the China market and culture, with knowledge in both retail, wholesale (luxury goods, medical industry) and service industries (Relocation, housing, logistics, and airlines). During his work in China he have dealt both with private and official negotiating, have worked with local Chinese large and medium companies and customers, negotiated with relevant government bodies, helped establishing two local entities (both WOFE and JV) and managed teams of both Local and mixed personal in different sizes. Dealt with both marketing, Sales, Business development and regulation relates issues for these companies.
Ofer holds a Bachelor and a Master Degree in East Asian Studies and international relationship from the Hebrew university in Jerusalem.


Oded Drory – Senior Consultant Consumer Products

   Oded Drory

Oded is the founder and CEO of Drory & Company with over 35 years experience in top international management positions. Oded has an extensive international experience in management, business development, sales and marketing, sourcing and manufacturing, focusing on retail. Oded was acting as the managing director of several international companies among them Box Tray and Giraffe (China), Shilav Babies and Kids (Israel), Zivtex Ltd (UK) and Federated Department Stores (Israel, USA). He specialized in penetration of new markets, expansion of existing markets, channel management, working with large key accounts.


张强 (Zhang Qiang) – Broadcast Marketing Manager

   Zhang Qiang

Zhang Qiang has more than 20 years broadcast engineering and management experience. Before joining Olive Tree Tech, Zhang was the Business Director in Xingtai media information and technology company, East China.
During the years 2006-2008, he acts as the China Development Manager of Snellwilcox group. In his past, Zhang was the Engineering Manager at EverTop International Technology for 5 years in their Shanghai office. Before working for EverTop, Zhang was a system engineer for Shanghai TV Station (SMG) for 12 years.


Matan Cohen – Marketing Consultant

   Matan Cohen

Matan Cohen is a New York City based international marketing consultant, industry analyst, commentator, blog radio/video host and public speaker. He is co-Founder of Regal Media Consulting, a strategic partner to international businesses, specializing in measurable return on advertising investment.
Matan's management approach is a reflection of his unique life and professional experiences driving activities in global advertising, marketing, media and technology. While playing NCAA basketball for YU on scholarship, he earned degrees in Marketing, Technology and the Arts before completing his MBA at the Zicklin School of Business at Baruch College in Manhattan.

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