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Market Analysis

Before the real work on penetrating the Chinese market begins there is a preliminary general examination to check the potential of the idea to be converted into a business. This will ascertain the likelihood of the project‘s success and will include the following aspects:

  • Target customer – market segments, market potential
  • Competitors – competition, offering and prices
  • Defining the best channels to penetrate the market
  • Identifying the entry barriers
  • Business cultural awareness
  • Legal entry modes

After the research is completed, with the results in hand we can produce a more focused marketing plan and sales effort which will provide higher return with a lower outlay of the marketing funds.

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